- Expanding its product assortment in-stores and online to offer more items than any other season, including new national brands and more exclusives than ever before
- Offering more than two million items for free two-day shipping without a membership fee on orders over $35*, including some of the hottest products of the season, and time-saving conveniences like Pickup Today and Online Grocery Pickup, and
- Making shopping in stores even more convenient and fun, with tens of thousands of product parties and even more Holiday Helpers
“Serving customers is our everyday passion at Walmart, and during the holiday season we work even harder to deliver what our customers want most…to save time and money,” said Steve Bratspies, chief merchandising officer, Walmart U.S. “We’re leveraging our more than 4,700 stores and Walmart.com to deliver more assortment, exclusives, convenience and savings than ever before.”
More Items and New Brands at Everyday Low Prices
From toys to top tech, Walmart’s expanded holiday assortment features more items and national brands than any other season and hundreds of exclusives in every category.
Walmart.com has also expanded its assortment, more than tripling the number of products available this year as compared to last holiday season. Customers can expect deep availability of hot items, and will be delighted as new products become available in-stores and online throughout November and December.
Seasonal and gifting highlights available in stores and online include:
- New Brands and Products: Walmart customers will now be able to gift items from national brands not previously available at the retailer, like Cuisinart, KitchenAid and Yankee Candle. Walmart is now also offering items from Bose on Walmart.com and in select stores.
- Top Toys: Customers will find hot, hot, hot toys like Hatchimals and the FurReal Friends Roarin’ Tyler Tiger on Walmart shelves, as well as licensed toys from blockbuster franchises, including Star Wars and Frozen.
- Great Games and Entertainment: Walmart will be stocked with the most anticipated gaming systems of the season, including a Nintendo Switch and Atari Flashback 8 Gold Activision Edition with 130 built-in games, available exclusively on Walmart.com from Nov. 2 to Nov. 23. The retailer will also have great deals on smart TVs.
- Home and Seasonal Décor Items: Walmart has everything customers need to get their homes ready for holiday guests, including exclusive Pioneer Woman items from slow cookers to bedding. The retailer also has a wide selection of items to decorate the home, such as inflatable Santas and projection lighting.
- Other Great Gifts: Walmart has everything that will top customers’ wish lists this season, including novelty apparel items like pajamas and fun sweaters, bath bombs and items from Walmart’s private brand outdoor line, Ozark Trail.
Walmart is also kicking off seasonal savings with more rollbacks. Customers will see rollbacks on thousands of items across the entire season. The toys department will have more than 400 rollbacks alone on top brands like LEGO and Nerf.
In addition to all of the exciting merchandise in stores and online, with 168 meals ahead of customers this season, Walmart will also help customers give the gift of everyday meals and the seasons’ biggest meals. One way is with Walmart’s turkey gift cards, available both in stores and online, that can be loaded with any dollar amount and can be used to purchase turkey, ham and vegetables.
More Conveniences to Help Customers Shop
Walmart is bringing back its popular Holiday Helpers – associates dedicated to assisting customers – and will increase the number of them in stores to help customers during the busiest times of the season. Holiday Helpers can be easily spotted wearing festive reindeer hats and will provide support in Pickup and popular departments, like toys and electronics. They will continue to assist customers in the front of the store at checkout.
Also, new for customers this holiday season is the ability to shop Walmart’s free two-day shipping* and the Pickup Discount, which provides additional savings for customers who shop hundreds of thousands of online-only items and ship to a Walmart store for free pickup.
“We launched some really powerful things for customers this year with free two-day shipping and the Pickup Discount,” said Scott Hilton, chief revenue officer, Walmart U.S. eCommerce. “These programs will be playing a big role during the holiday season.”
Customers can also use Walmart’s free Pickup Today service to reserve items online to pick up in store on the same day. Walmart has also expanded its Online Grocery Pickup service to double the number of locations available since last holiday season. Online Grocery Pickup is now available at more than 1,100 locations and helps customers pick up everything from their everyday meal ingredients to their seasonal needs, like gifts and even a Christmas tree, without getting out of their car.
Layaway will continue to be available through Dec. 11, offering customers the opportunity to stay on budget and pay over time for big-ticket items.
More Magic in Stores
Knowing stores play a key role in the quest to Rock This Christmas, Walmart is cranking up the holiday spirit in stores. The retailer is throwing more than 20,000 holiday parties at its Supercenters and is increasing product demos to 165,000 across the season. Customers can test and taste top items, so they can feel like a rockstar purchasing the perfect gift for their loved one.
Themed parties will be thrown at Walmart stores across the season, including:
- “Parties that Rock” (Dec. 2)
- “Gifts that Rock” (Dec. 16)
The “Parties that Rock” event will share tips and inspiration so that customers can entertain like a rockstar all season long, while “Gifts that Rock” will feature a curated assortment of the top gifts available at customers’ local Walmart Supercenter. Santa will make more than 24,000 visits to Walmart to hear shoppers’ wish lists and pose with them for selfies.
More Rockin’ Advertising Campaign
To excite customers to shop Walmart this holiday season, the retailer is launching a new advertising campaign – “Rock This Christmas.” The campaign’s television ads feature some of life’s greatest hits – from rock songs to contemporary pop – that show shoppers rocking the holidays for their families at Walmart. In the retailer’s commercial for toys rollbacks, kids are seen celebrating as they unwrap their favorite toys on Christmas morning while parents celebrate over the deals they secured purchasing the toys to the tune of “Whoomp There It Is” by Tag Team.
*Two-day shipping available for more than two million items on orders over $35. Freight and marketplace are not included. Program is available in the contiguous United States.